How I Became "The Godfather of Green"

The Godfather of Green!

The Godfather of Green!

In the summer of 2011, a freelance writer for Wired magazine called to interview me about green homes, as I had written a great book about how to buy a green home, "Choosing Green: The Homebuyer's Guide to Good Green Homes" (New Society Publishers). However, with (not) impeccable timing, the book came out in the spring of 2008, just as the new home market was collapsing 80% from the "Roaring 2000's" housing boom.

The interview appeared in the September 2011 issue of Wired, America's leading magazine devoted to new technology. In the article, I correctly predicted the rise of net zero energy homes with 2-3 KW of solar photovoltaics on the roof, a renewed focus on water conservation in home design including both fixture choices and landscaping, and the rise of smart thermostats (which came onto the market a couple years later with the Nest thermostat).

Apparently needing something visual and textually arresting, the magazine hired an illustrator to make this sketch from a head shot and the headline writer conjured up The Godfather of Green. So, despite all of my experience in marketing and PR, I acquired this appellation quite by happenstance. Nevertheless, I have convinced myself over that past four years that it is indeed quite richly deserved!

Read the original Wired Magazine article: