About 40 percent of the US population lives in counties located on a coastline. What will happen to property values along the coast as rising ocean levels and extreme climate events put more and more homes in danger of being flooded?
Do the Paris riots have something to tell us about how to approach climate change? How would your proposed climate change policies and recommendations sit with the 80% who are struggling to get by, if they thought it would make daily life harder, more expensive, etc.?
In 1991, Geoffrey Moore introduced a new term into the discussion of Diffusion of Innovation, particularly with reference to high-tech products. That term was “Crossing the Chasm.” In his book, Crossing the Chasm, updated in a 2014 edition, Moore argues, “There is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.”
The one book the green building movement needs to read...
Reinventing Green Building is a unique insider’s critique of why certified green buildings are failing to provide large-scale carbon reduction. It is a potent vision for the future that the green building industry needs NOW.