Mental models are the primary tools we use to think about creating a more sustainable future, for example, but are they accurate or even useful? For example, will replacing gasoline-powered cars with electric cars lead to a truly sustainable future, if there are still a billion cars in the world and the electricity to charge them comes from fossil fuels? What are the paradigm shifts that created green building as we know it today?
At the beginning, LEED certification met a market need and grew dramatically. Within a half-decade after its introduction, by 2006 LEED was a well recognized brand and globally known “eco-label,” a remarkable achievement. But LEED could never guarantee that buildings it certified were among the top 25 percent of all performers, its stated goal, as measured against key criteria for reducing environmental impact.
Here is a critical dilemma for the environmental movement. If we want to preserve this beautiful planet from the ravages of global climate change, we must insist that every “solution” offered by well meaning organizations agrees to real-world independent testing.
Green building has a significant credibility problem. While the world is awash in green building "eco-labels" and while these have significant credibility in the commercial building marketplace, conspicuously missing are any serious studies of the actual performance of green buildings. This issue has been highlighted since at least 2010, but none of the leading green building councils has yet to commission such a study.
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Reinventing Green Building is a unique insider’s critique of why certified green buildings are failing to provide large-scale carbon reduction. It is a potent vision for the future that the green building industry needs NOW.