New Magazine Article: Top 10 Green Building Megatrends

Increased competition among green building rating systems, the rise of net-zero buildings, and a sharper focus on existing structures are among the trends that will drive sustainability in the built environment through 2020.

The strength of a megatrend is that we can’t wish it away; it’s here to stay. The key issue is how to take advantage of it. In the realm of technology, the turn to mobile computing after the introduction of the iPhone in 2007 and the iPad in 2010 is clearly such a trend, one that building owners and green building proponents cannot ignore.

Globally, green building will likely continue its worldwide growth, especially in most countries of Europe and North America, as well as in fast-growing countries in the Asia-Pacific region, South America, and the Middle East. Each year, more government agencies, universities, property developers, and corporate real estate managers incorporate green design ideas and measures into their buildings and facilities. There is nothing on the horizon that will stop this megatrend.

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